Berkley Gulp Heads - On The Water

The story of Berkley Gulp Heads starts in 1937 in Spirit Lake, Iowa, where “Stubby,” the Bedell family dog, unknowingly played a part in the creation of one of the world’s largest fishing companies.

Berkley - Gulp! Minnow 3 Emerald Shiner

With extremely life-like motility in the water as well as authentic coloration, these lures are sure to fool fish into biting on your line. Berkley Gulp! Saltwater baits are made from natural ingredients that release 400 times more scent than plastic baits. Formulated especially for ocean gamefish, Berkley Gulp! Saltwater is so potent it can actually OUTFISH live bait. Plus it's 100 percent biodegradable for a cleaner environment.

Berkley Gulp! Saltwater Grub 6

Berkley Gulp Shrimp for Flounder

Nitro Elevator Heads

Berkley Gulp! Heads! Minnow Jigghead

Best Walleye Lures for Fishing - Wired2Fish

Berkley Gulp Heads - On The Water

Berkley Gulp! Minnow - Chartreuse

Berkley Gulp! Baitfish Smelt, 3in : Artificial Fishing Bait : Sports & Outdoors

BERKLEY Gulp Scented Soft Bait Lure Saltwater TURBO SHRIMP 3in/6pcs

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formula outfishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!.

Berkley Gulp! Minnow - Blue Shiner - 2.5in

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft

Berkley Gulp!® Saltwater Jerk Shad

Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and swims straight at a variety of speeds.

Berkley Choppo Saltwater - 120mm - Red Head

Gulp! Saltwater Pogy Anchovy 3in | 8cm Gulp! Saltwater Pogy Anchovy 3in | 8cm Gulp! Saltwater Pogy Anchovy 3in | 8cm Gulp! Saltwater Pogy Anchovy 3in

Berkley Gulp! Pogy Saltwater Fishing Soft Bait, Anchovy, 3in