Boat Marketing Strategy

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Boat Marketing Strategy discussed about 4 ps Place Price Promotion Product Discussing the boat strategy of product, price, place and promotion. Introduction A consumer electronics firm called Boat offers millennials reasonably priced, dependable, and stylish audio equipment and accessories. Aman Gupta and Sameer Mehta, the co-founders of boAt and the owner of Redwood Interactive, recognised a market opportunity for reasonably priced, high-quality audio devices in India. Prior to joining JBL in 2012, Aman Gupta worked as a CA and Assistant Manager at Citi Bank. When Aman Gupta and Sameer Sharma decided to sell iPhone charging cords that couldn't break, they established boAt lifestyle. Aman was ambitious as a result of his prior experience working for JBL because he had a stronger understanding of the audio industry. Product BoAt first sold solely accessories, but company now sells a variety of audio goods, such as wireless speakers, earbuds, headphones, and other accessories for boats, homes, and other places. They are a market leader for consumer electrical devices at competitive rates or in the high-end gear range, and they have something for everyone. The boAt brand is renowned for providing great audio in terms of sound quality. This company's products are intended to give an immersive listening experience, and they frequently use high-end materials to guarantee the best possible sound quality. In general, boAt's items are well-made and provide excellent value. As a result, they may offer high-quality products at competitive prices compared to the competition in this sector, advancing their boat marketing strategy. Place When it comes to marketing, the boAT distribution marketing strategy generally takes a three-pronged approach: online, offline, and word of mouth. The business substantially invested in search engine positioning for online digital marketing so that they show up as the first result when users search for terms associated with their products. The success of boAT also depends on word-of-mouth advertising. They have utilised their substantial and devoted consumer base to promote their goods through community-building activities. Also, they have made care to interact with their clients directly, particularly on social media sites. They were able to receive favourable reviews as a result, which increased sales even further. Promotion BoAt needed to become one of the major luxury brands in order to enter the audio industry. To do this, it made considerable investments in influencer marketing and digital marketing. Digital content creation for its target audience, advertising on popular social media sites like Instagram and , and collaboration with online influencers all formed part of boAt's digital marketing initiatives. BoAt worked with famous people and content producers, including phenomenon Prajakta Koli and actors Ranbir Kapoor and Kartik Aaryan, who could help promote their stylish audio products.