The Four: The Hidden DNA of , Apple, Facebook, and Google by Scott Galloway, Paperback

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For

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, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. Just about everyone thinks they know how they got there. Just about everyone is wrong.

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For all that's been written about , Apple, Facebook and Google over the last two decades, no one has captured their power and staggering success

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