Discover the most popular brand among the Brazilian gaming community – Cidades

THE Game Brazil 2022 Survey (PGB 2022), a mixed annual survey on the use of digital video games in the nation, reveals the “Brands of the Heart” panel, up to date in accordance with model 9 of the research. Through the evaluation of greater than 280 manufacturers from 19 completely different sectors, the requirements by which firms, services and products, from completely different elements, are greatest identified and utilized by the digital sport viewers in the nation.

Photo: PGB 2022

“The panel goals to grasp the market worth of a selected brand for its trade and its relationship with online game gamers. In this regard, we analyze how it’s best identified and, at the identical time, the most extensively used gaming community in Brazil.” , says Carlos Silva, a associate of Go Gamers.

Created by Sioux Group and Go Gamers in partnership with Blend New Research and ESPM, PGB 2022 exhibits that 74.5% of individuals in Brazil play a sure kind of sport, the highest historic rating since the begin of the research. In addition to enjoying sports activities, the Brazilian gamers’ viewers additionally has a constant spending angle, particularly contemplating that 78.6% have a bank card and that 71.8% put money into varied fields, comparable to financial savings (36.3%), in fastened revenue (21.5) %) and in secret funds (17%), primarily based on information from model 9 of the survey.

Photo: PGB 2022

“PGB is following quite a lot of dynamics in the gaming market in Brazil, comparable to the inclusion of sensible telephones, the rise of ladies, the evolution of eSports, the inclusion of free gaming as a driving pressure to succeed in new audiences, among different kinds. In this new studying, we seize the gamers’ relationship with the secret cash in addition to the data of the modifications and their influence on the sport’s total efficiency ”, provides Silva.



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It must be famous that the age of the gamers in Brazil is balanced, which is essentially inhabited by the public who’re between 20 and 24 years (25.5%). Then, younger individuals aged 16 to 19 signify 17.7%; individuals aged 25 to 29 signify 13.6%; individuals aged 30 to 34 signify 12.9% and people aged 35 to 39 signify 11.2% of the inhabitants.

Photo: PGB 2022

In phrases of social class, PGB 2022 exhibits that the majority of individuals are from the center class (B2, C1 and C2), at 62.7%, whereas the individuals of sophistication A signify 13.5%, led by the higher center class. (B1), and 12.3%; and on the foundation of the pyramid (lessons D and E) with 11.6%. Regarding the common household revenue of gamers, most (29.1%) declare to have from R $ 2,090.01 to R $ 4,180, offered by the recipients as much as R $ 2,090 (27.5%). Public revenue from R $ 4,180.01 to R $ 10,450 is 26.7%.

See under which merchandise are identified and used / utilized by the digital sport viewers in Brazil. Areas of fee routes, espresso, beer, liquor, meals service, clothes and outfitters, in addition to the separation between candy and savory snacks, are new to PGB 2022.


• Most popular brand: Nubank (82.2%)

• Most used brand: Nubank (55.4%)


• Most popular brand: Mastercard (90.2%)

• Most used brand: Mastercard (77.1%)


• Most popular brand: PicPay (84.1%)

• Most used brand: PayPal (65.8%)


• Most popular brand: VIVO (83.1%)

• Most used brand: VIVO (44.9%)


• Most popular brand: Coca-Cola (93.9%)

• Most used brand: Coca-Cola (81.7%)


• Most popular brand: Red Bull (92.0%)

• Most used brand: Red Bull (70.0%)


• Most popular manufacturers: 3 Corações (82.0%)

• Most used brand: 3 Corações (56.8%)


• Most popular brand: Brahma (84.1%)

• Most used brand: Heineken (56.1%)


• Most popular brand: Johnnie Walker (65.6%)

• Most used brand: Smirnoff (45.2%)


• Most popular brand: Doritos (76.2%)

• Most used brand: Doritos (56.5%)


• Most popular brand: BIS (76.7%)

• Most used brand: BIS (65.0%)


• Most popular brand: McDonald’s (80.8%)

• Most used brand: McDonald’s (64.3%)


• Most popular brand: iFood (90.4%)

• Most used brand: iFood (84.9%)


• Most popular brand: Uber (93.4%)

• Most used brand: Uber (83.8%)


• Most popular brand: O Boticário (87.8%)

• Most used brand: O Boticário (71.2%)


• Most popular brand: Riachuelo (83.3%)

• Most used brand: Renner (56.7%)


• Most popular brand: Nike (87.5%)

• Most used brand: Nike (62.3%)


• Most popular brand: Nike (79.6%)

• Most used brand: Nike (57.8%)


• Most popular brand: FIAT (84.1%)

• Most used brand: Chevrolet (24.5%)

In phrases of house video video games, PGB 2022 exhibits that Sony’s PlayStation 4 is the most popular dashboard, accounting for 34.1% of Brazilian gamers, adopted by Microsoft’s Xbox 360, positioned at 24.3% of gamers’ properties in Brazil. The most popular digital gaming platform in the nation is the sensible telephone, with 48.3% preferences, adopted by computer systems, and 23.3% (whole desktop and pocket book computer systems), and residential cones, and 20%. Arrive PGB official web site for extra data and obtain the free model of the survey.

Photo: PGB 2022

About Game Brazil Search

References in the research of the habits of Brazilian gamers, The Brazilian Game Research (PGB) research has been round since 2013, and is being developed and produced by Sioux Group and Go Gamers in partnership with Blend New Research and ESPM. All the analysis has been finished with proprietary proprietary questionnaires and matters involving the gaming community and its whole ecosystem, in Brazil and Latin America – in key international locations comparable to Argentina, Chile, Colombia and Mexico. Go Gamers is a enterprise unit answerable for the improvement, manufacturing and publication of analysis yearly inside official channels PGB and Go to Players.


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