Explore the controversy surrounding tweens inundating Sephora stores due to the allure of expensive skincare and makeup brands, notably anti-aging labels like Drunk Elephant. Social media has erupted with debates over whether young children should be engaging with such products, leading to criticisms of their behavior. However, this article questions the blame placed on tweens, highlighting the influential role of consumer culture and marketing tactics targeting younger audiences. It emphasizes the importance of preserving the joy and creativity of childhood amidst exposure to unrealistic beauty standards.
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While it seems everyone knows about the 'Sephora tween' stories emerging, no one actually thinks they're the Sephora Tween, writes La
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