SAN FRANCISCO – There was a time when Google provided amazing visions of the future, with driverless cars, realistic eyewear, unlimited storage of emails and photos, and prediction text to complete ongoing sentences.
The most common Google was unveiled on Wednesday when the company launched its annual developers’ conference. Google 2022 is more scientific and sensible – much less like its business-focused competitors in Microsoft than the fantasy arena for tech lovers.
And that, in all likelihood, is by design. Vision of courage still exists – but it is a far cry. Professional managers who now run Google are increasingly focused on raising money from those years of spending in research and development.
The company’s biggest stake in artificial intelligence does not mean, at least for now, that scientific myths will happen. It means more subtle changes to existing products.
“AI improves our products, making them more useful, more accessible, and offering new creative features for everyone,” Sundar Pichai, Google’s chief executive, said on Wednesday.
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In a brief presentation of an amazing moment, Google emphasized that its products are “helpful.” In fact, Google executives used the words “help,” “help,” or “help” more than 50 times during the two hours of a major lecture, including a campaign to sell its new hardware and line products: “When it comes to help., we cannot stop helping. ”
It introduced a cheaper version of its smart Pixel phone, a smart clock with a round screen and a new tablet next year. (“The most useful tablet in the world.”)
The biggest excitement came from the new feature of Google Docs where the company’s artificial intelligence algorithms summarize the long document automatically in one paragraph.
At the same time, it was not immediately clear how other important functions, such as language structures that better understand natural dialogue or that could break down tasks in small logical steps, would eventually lead to the next generation of computers that Google has. has been touted.
Certainly some new ideas seem to help. In one demonstration of how Google continues to improve its search technology, the company introduced a feature called “multisearch,” where the user can photograph a shelf filled with chocolate and find a well-stocked black chocolate bar without nuts from. pictures.
In another example, Google showed how you can get a picture of a specific meal, such as Korean fried noodles, and then search for nearby restaurants that offer the same food.
Much of that potential is contributed by the extensive technological work that Google has done over the years using so-called machine learning, image recognition and understanding of the original language. It is a symbol of change rather than revolution for Google and other major technology companies.
Many companies can build digital services more easily and faster than ever before because of shared technologies such as cloud computing and storage, but building basic infrastructure – such as spy language structures – is very expensive and time consuming. only the rich can. invest in them.
As is common in Google events, the company did not spend much time explaining how it made money. Google brought up an advertising theme – which still contributes 80 percent of the company’s revenue – after one hour of other ads, highlighting a new feature called My Ad Center. It will allow users to request a few ads from a particular product or highlight topics that they would like to see more ads about.