John Textor increases influence and Lyon and Botafogo find strategic and commercial partners in Europe

O Botafogo he has a brand new ‘brother-in-law’. John Textor continues his quest to create a “international community” of golf equipment and was established as the principle shareholder of Lyon this Tuesday. It is the fifth membership in North America to win, the fourth with skilled requirements in aggressive requirements.

+ Collaboration in Botafogo? Watch the gamers with no spot in Lyon, the brand new John Textor membership

“Eagle Holding” now consists of Botafogo, Lyon, Crystal Palace, from the Premier League, RWD Molenbeek, from the Belgian second tier, and FC Florida PrepSchool, a university-focused membership in the United States and doesn’t take part in skilled championships.

Almost immediately, Botafogo finds a brand new strategic ally in Europe. John Textor acknowledged, on the time of the presentation in Lyon, that there have been no requirements relating to commercial contracts in shareholding golf equipment, however that he expects the connection to be constructed usually.

In any case, it’s a new approach for Botafogo to find more room in Europe in search of (much more) worldwide branding for the model. Alvinegro, for instance, has already had a direct reference to Lyon’s official social media profile.

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– We attempt to create households between our golf equipment, working collectively. Our followers perceive that. That was factor once we purchased Botafogo. It is kind of completely different from my funding in Crystal Palace, however Rio de Janeiro followers started to attach with these of London, exchanging cultures, shirts, not competing with others. Social networks are excellent for this. Now I see individuals carrying Crystal Palace shirts at Nilton Santos Stadium and I see Botafogo shirts at bars in London. And they name the brethren. And they’ve been doing this with Lyon for lower than 24 hours – commented Textor.

There isn’t any “cake recipe” in communication between Botafogo and Lyon, as is the case with different Eagle Holding golf equipment. There is a chance, based mostly on Textor’s protection in the ‘trade’, that gamers come and go between golf equipment – and so on. already going down Alvinegro, with Dylan Talero and Sebastian Joffre, for instance.


FC Florida: John Textor is the proprietor of the membership, which relies on the inspiration and which has solely under-23 golf equipment.

Crystal Palace: The American purchased 18% of the membership for £ 87.5m in August 2021 however has lately elevated the stakes to 40%. He is “behind” Steve Parish in phrases of operations.


Botafogo: a businessman invested R $ 400 million in a 90% stake in SAF do Alvinegro.

RWD Molenbeek: Textor acquired 80% of the Belgian membership earlier this 12 months. Values ​​not disclosed.

Lyon: Textor purchased 66.65% of the shares, however the quantity might improve to 88.55% in the long run. Short-term funding is 86 million euros (R $ 466 million, at present trade charge). The president will proceed to be Jean-Michel Aulas.

John Textor in Lyon (Photo: OLIVIER CHASSIGNOLE / AFP)

Portugal needs to be the second place for Textor. Entrepreneur intends to accumulate a part of Porto and additional improve the influence of the “world community”.

Even earlier than confirming the acquisition of Botafogo, Benfica was a North American precedence. The Incarnates even issued an official assertion by way of official letter stating that they rejected the supply from John Textor.

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Botafogo is a part of an ecosystem that doesn’t cease rising on and off the sector. Since there isn’t a commercial degree – the identical sponsors and distributors in the Holding groups, for instance – there’s a direct hyperlink between the golf equipment, particularly in the sense of exchanging gamers and professionals.

Textor, even by not taking the highest seats of Lyon and Crystal Palace, ensured that he would nonetheless have Botafogo as a “precedence”. However, Alvinegro continues in a community aimed toward constructing younger gamers, strengthening manufacturers and creating core classes.


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