As far as Melissa is concerned, NFT will not be a “collective explosion” lasting months. The Brazilian brand has recently introduced itself, with shoes and boots in a non-fungal version of the sign. There are six examples divided into four groups: rare, epic, mystical and mythical.
Come and see!
THE boom The NFTs were held in early 2021, and since then, fashion brands have been trying to jump ahead to explore the possibility of metaverse. In Brazil, the novel is still in its infancy and, with this beginning, Melissa shows that she cares about the behavior of new users.
This edition selected models for Flox, Stellar, Beach Slide, Flip Flop Free and Possession to introduce this type of email proposal. Each of the shoes has the smallest amount of NFTs available, all of which are manufactured and certified by the Leading One Technological Leverage. blockchain in South America.
Creativity and benefits
Paulo Pedó, the company’s executive director, explained that Melissa joined Bergamotta Labs, Grendene’s innovation system, to launch the project. The goal was to “use technology as a tool for emotional connection between the brand and its fans”.
Since the public has not yet changed 100 percent, the company has created a number of real benefits to attract users to NFTs. In addition to discount coupons, those who purchase “casual shoes” will be entitled to exclusive physical products and immersion tours in Melissa’s world.
Melissa’s NFT is now available for purchase on the official website of the program. Payments can be made by PIX or credit card and, in the future, the idea is that they will be the exchange rate of other cryptoassets.
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He collaborated with Carina Benedetti