Major cryptocurrency exchange operator OK Group continues to transform its business, rebranding its cryptocurrency projects under the sole name “OKX.”
Hong Fang, COO of OK Group and President of OKX, has moved to X (formerly Twitter). Announce Okcoin will be rebranded as OKX in the coming months. Founded in 2013, Okcoin will have the same name as OK Group’s other cryptocurrency project, OKX (formerly OKEx).
“I’ve been part of Okcoin for five years. Over the years, we’ve put a lot of love and passion into our brand and products,” the CEO wrote in the post. He added that rebranding the platform in key operating jurisdictions would be great for its customers and business.
Starting in Singapore, OK Group plans to rebrand “Okcoin” to “OKX” in Europe and the United States within the next few months, Fang said. The executive emphasized that customers will receive “the same set of product services within the same regulatory framework” and will interact with a new brand.
Fang also mentioned that OK Group recently canceled the “Okcoin” brand and product in a few regions, including Latin America, the Middle East, North Africa, South Asia, Hong Kong and other regions.
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The executive stressed that the United States has always been important to the company’s global strategy. “It’s home base for a lot of us on our team. It’s special to us,” Fang wrote, adding:
“Despite all the challenges, we remain committed to America as a visionary leader who upholds the standards of empowering individuals, protecting freedom with technology as it has always been, and defining our future as it should be.”
The news comes almost a year after OK Group renamed another part of its business, formerly known as OKEx. In December 2022, OKEx Announce OKX’s move to become more of a centralized cryptocurrency exchange and take on DeFi, NFTs, and Web3. The exchange was founded by OK Group CEO Star Xu in 2017.
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