Introducing Berkley Scent to Hard Baits with the Berkley Scented

Berkley brings you an innovative hard bait with proven Flicker Shad action and Gulp! scent technology that has been morphed into one fish-catching masterpiece
America's Best Bass Fishing Magazine
COLUMBIA, S.C. (Feb 7, 2023) – The newest innovation from Berkley Labs combines scent with hard baits. For decades, Berkley’s Gulp! soft baits and attractants have been responsible for catching fish all over the globe. Adding to a long lineup of Berkley Flicker Shad hard baits that have been cashing checks

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