what it is, when it happens and how to share // Information // FFW

Now hold on: we already have a fashion week date in metaverse. The Decentraland platform announced the first Metaverse Fashion Week on March 24, consisting of four days of fashion shows, exhibition rooms, shops, lectures and online events.

Among the participating brands, there are rumors that Hugo Boss, Burberry and Balenciaga have been confirmed and, according to the agency, there are more prestigious brands, emerging and digital designers involved in the project.

Decentraland is a virtual email platform run by Ethereum blockchain. He has been investing heavily in fashion and is already one of the most popular references in the world, with several investors buying land, as consumers can buy and sell digital real estate, while discovering, interacting and playing within this e-mail world.

The idea of ​​Metaverse Fashion Week is to be a unique place for international fashion week as well as a kind of Attempt to drive for brands testing world-class email technology. The signs will indicate the products that can be purchased and worn in the online world – we can also expect some brands to produce other pieces in the real world.

How to share

The week runs from March 24 to 27 and you access it from the Decentraland website – there you have all the details, as a guide for beginners on how to interact with the platform. Here you have a list of events that take place there and Frequently Asked Questions (English content).

To stop Decentraland, you need a Computer or Mac installed Chrome, Firefox or Brave. And in order to have full use, you need a digital wallet, which works as your personal account.

Side b side of the metaverse

The arrival of the metaverse was certainly anticipated by this tragedy, which has set in motion a variety of physical experiences, from sports to fashion shows. In two years, much has changed. Fashion is fully open to digital, which is, in a way, democratic fashion weeks. While in the physical world we should be invited to a parade, in the digital world, everyone will look at the same thing in the same way.

Not so in the metaverse. In this fashion week, for example, many events have been opened to the public, but do you think there are already articles asking about VIP access and front row seats? That is, the constraints and behaviors of the physical world are already imitated in the metaverse. We have not started a conversation about access to the fashion world, then this world is emerging which is very new, but it will work like a very old world.

How much does Burberry pay to participate? Can a small brand have the resources to be a part of it as well? What are the people behind the organization, inviting brands, select “cast”, select who enters, who participates and what experience that person can gain?

Another thing is: what kind of equipment do you need to get? There are virtual mail and augmented devices that cost a few thousand dollars and

Will metaverse, with all its modernity and technology, simply mimic the vices of the real world?

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